Joshua Krohn

What A Carve Up!

June 2014

Client: Penguin Design Award

Original Image: Saatchi & Saatchi

Illustration & Typography: Josh Krohn


To me there were three main themes that ran through this book: politics, poverty, and conservative government. I decided to use imagery from the 1979 'Labour isn't working'  poster that got Thatcher into power with the conservatives. The image carving through the cover sums up these three themes, whilst staying minimal enough to stand out from the shelves and encourage the reader to pick up the book.


editorial, illustration